SEO and AI search blog
Studies, guides and explainers on getting your brand cited by ChatGPT, Perplexity and Google AI Overviews. Every number has a source.
Does GEO Actually Work? Our Own Numbers
Does GEO actually work? We measured our own 22 day publishing push: Perplexity citations rose from 50% to two in three, 26 times ahead of a rival.
How to Fix Incorrect Microsoft Copilot Answers
How to fix incorrect Microsoft Copilot answers about my business: you cannot edit Copilot, so find the Bing page that holds the wrong fact, fix it, and test again.
How to Get a SaaS Company Into Claude Answers
How to get a SaaS company into Claude answers: let Claude's crawlers in, publish clear pages, get named on other sites, then test. Backed by 379,321 citations.
ChatGPT SEO: Why Your Company Isn't in ChatGPT
ChatGPT SEO: why ChatGPT names your competitors and not you. The 4 reasons, how to fix each, and how one agency got named first in ChatGPT in 7 days.
How to Verify AI Visibility Agency Results: 4 Asks
How to verify AI visibility agency results: ask for the exact prompts, how many times each was run, results per engine, and the full answers behind every score.
GEO Pricing: What 17 GEO Vendors Charge
GEO pricing and GEO agency cost: tools list $17 to $800 a month, one enterprise SEO platform starts at $2,500, and agencies quote only on a call.
LLM SEO: What Works and What Doesn't
LLM SEO is writing pages that AI models quote. See what raised citations in the studies, what did nothing, and a checklist you can follow.
What Is an SEO Agency? Services, Cost, How to Hire
What is an SEO agency? An outside team that grows your search traffic. See what it does, how it charges, what it costs and how to vet one.
What Is AEO? Answer Engine Optimization Explained
What is AEO? Answer engine optimization is getting quoted inside an AI answer. See how AEO differs from SEO and GEO, and which fixes have evidence.
How to Rank in AI Overviews: 3 Things That Work
How to rank in AI Overviews: cover Google's query fan-out, earn mentions on other sites, and write pages it can quote. The evidence, ranked by strength.
AI Overviews Traffic Loss: Rank 1 Loses 58%
AI Overviews traffic loss cuts clicks by 58% at rank one, and 68% of Google searches end with no click. Every published study, with its source.
AI Brand Mentions: Why Third-Party Pages Matter
AI brand mentions start with pages other people write about you. 84% of what ChatGPT, Gemini and Claude cite is earned media. The evidence, with every source.
How AI Search Engines Work: Retrieve, Rank, Cite
How AI search engines work: they retrieve pages from a web index, rank them, write an answer with a language model and cite sources. Which index each uses.
How Perplexity Search Works: Index and Ranking
How Perplexity search works: its own 200 billion URL index, a staged ranking pipeline, and pages scored in pieces. Every fact is from Perplexity's own docs.
How ChatGPT Search Works: Bing and Query Rewrites
How ChatGPT search works: it rewrites your question, asks Bing and other providers, and writes a cited answer. What OpenAI documents, and what it does not.
How Claude Web Search Works: What Is Confirmed
How Claude web search works: Anthropic documents the tool but never names the engine. Its own records and outside tests point to Brave. Not confirmed.
SEO Automation: What Can (and Can't) Be Automated
SEO automation for AI search: what tools can automate (finding questions, drafting pages) and what still needs a person (publishing, community mentions).
GEO ROI and Business Case: Numbers That Hold Up
GEO ROI and business case: buyers start research in AI chatbots, AI-referred traffic converts 54% better, and big firms already fund AEO. Sourced numbers.
How AI Chooses What to Cite: What Research Shows
How AI chooses what to cite, per the studies: Google rank barely predicts it, engines disagree, and citations, quotes and stats help. llms.txt, schema do not.
CRM AI Visibility Leaderboard: Who AI Recommends
CRM AI visibility leaderboard: which CRM ChatGPT, Gemini and Perplexity recommend. HubSpot leads, seven of 20 CRMs score zero. Tested Aug 2026.
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