How did Noetio start?
By Michael Nefedov, Founder
I have spent my career building AI. I built ML pipelines at Amazon, shipped software at Salesforce, and was CTO and cofounder of a venture-backed AI startup, running AI agents in production. In 2026 I left that company and went through Antler in Berlin to decide what to build next.
One problem stood out. Buyers have stopped only Googling. They ask ChatGPT, Gemini and Perplexity, and those tools name a few companies and skip the rest. Most companies do not know which group they are in. I decided to become the best at fixing exactly that.
The first proof came in September 2026. TapTap Agency, a social media agency in Kyiv, was not named by ChatGPT or Google's AI. We rebuilt its site around the questions its buyers ask. Seven days later both named TapTap first, and in one week five new leads came in through ChatGPT and Google's AI.
Since then we started working with $100M+ brands as well as startups across the US and Europe. Their results go on the case studies page as soon as we can show the proof.