Marketing for law firms, when half of people say they would ask an AI first
Marketing for law firms now starts with AI answers: half the people looking for a lawyer say they would ask an AI first, and the answer is built from directories, not law firm websites.
Viktoriia Karchevska, TapTap
Illia Kyzyma, TapTap
Yan Romanovsky, clinicAI Overview
Directories dominate the sources for this question. Individual firms appear inside them.
- Credentials and peer review — the ranking bodies are cited first.
- Practice-area fit — drawn from directory profiles, not firm sites.
- Client reviews — your firm is named only where it is quoted elsewhere.
5 sites
Our services
- 01
SEO and AI SEO
Practice-area and question pages, technical, AI content gaps
Clients search their problem, not your firm. Both Google and the engines read the pages that answer it.
- 02
Digital PR
Reddit, Quora, YouTube with transcripts
You will not outrank seven directories. You can be the practitioner they quote.
- 03
Paid ads
Meta and Google, tested against signed matters
Intake is the only number that counts. The platform reports form fills instead.
- 04
Social media marketing
Optional, and honestly optional
Most firms do not need a posting calendar. If yours does, we run it.
Book a free 15-minute call
Fifteen minutes. We run your clients' questions live and show you which seven sites the answer came from.
“Fully booked two months ahead”