Noetio vs. Scrunch AI

AXP fixes what bots see

Scrunch's Agent Experience Platform detects AI crawlers and serves them pages built for AI retrieval at the edge. [4] Your actual page, and everything off it, stays untouched.

Acquired June 2026, terms undisclosed

Sitecore acquired Scrunch on June 3, 2026, for an undisclosed sum. [5] No public statement yet on standalone pricing or roadmap after the integration.

Coverage caps scale with price

Starter's 350 custom prompts and 5 page audits are thin for a brand operating across several markets. [2] Growth roughly doubles both at $417 to $500/mo. [1]

Nothing off your own domain

Neither tier touches press, community threads, or new pages for buyer questions outside Scrunch's edge layer, and roughly 97.1% of citations live off site, per a 149,912 citation study [11]. That's the part that stays unaddressed.

6 engines listed, 3 that carry buyer research

Scrunch counts 6 engine families. [3] Noetio checks the 3 engines plus AI Overviews that actually drive buyer research, 7+ runs per prompt per engine per day, with published confidence intervals, for a flat fee and no seat limits.

You need pages built for AI retrieval served directly to AI crawlers via an edge layer, without touching your human facing site

You need company level SOC2 Type II documentation today, with a public trust center, for procurement

You want the audit and the fix list delivered, not a platform to configure

You need work that happens off your own domain: press, communities, new pages for buyer questions

You want pricing and roadmap certainty rather than betting on a post acquisition integration

Is Noetio a Scrunch AI alternative?

For most teams, yes. Scrunch pairs monitoring with an edge layer, the Agent Experience Platform, that detects AI crawlers and serves them pages built for AI retrieval on your own domain. [4] Noetio audits your visibility everywhere, 30 buyer intent prompts, repeated runs, per engine reporting, on site and off, and ranks what to fix. Want a platform to run? Scrunch. Want the work done? Us.

Can I use both Scrunch and Noetio?

In theory, yes. Scrunch's edge layer and monitoring run continuously once configured; Noetio's audit is a one time diagnostic plus optional execution. Sitecore acquired Scrunch in June 2026 for an undisclosed sum, [5] so standalone pricing and roadmap aren't public yet, which makes timing a combined stack harder to plan right now.

How does Scrunch's pricing actually compare?

Starter is $250/mo annual ($300 monthly) for 350 custom prompts and 5 page audits; Growth is $417/mo annual ($500 monthly) for 700 prompts and 10 audits. [1] [2] Enterprise is custom. The full audit is scoped on a call. First delivery in 5 business days.

What does Scrunch do that Noetio doesn't?

Serve pages built for AI retrieval directly to AI crawlers at the edge, across 6 engine families including Meta, with a company level SOC2 Type II report on a public trust center. [3] [8] If you want to operate that infrastructure yourself rather than have it run for you, Scrunch gives you the platform to do it.

What do we do that Scrunch doesn't?

Work the roughly 97.1% of citations living off your domain: press, community threads, new pages for the buyer questions you lose. Only 2.9% of AI citations point to a brand's own site, per a 149,912 citation study. [11] Scrunch's AXP only changes what bots see on pages you already own. We also check the 3 engines plus AI Overviews that drive most buyer research, 7+ runs per prompt per engine per day with published confidence intervals, for a flat fee with no seat limits and no acquisition roadmap to wait out.