Noetio vs. Scrunch AI
Scrunch AI, acquired by Sitecore in June 2026, monitors AI visibility and serves AI-optimized content to bots via its Agent Experience Platform, from $250/mo. [1] [5] Noetio is a done-for-you GEO audit and implementation service (€497 founding). Here's the honest difference.
The Agent Experience Platform
Scrunch AI, acquired by Sitecore in June 2026 for an undisclosed sum, [5] pairs AI visibility monitoring with its Agent Experience Platform: middleware that detects AI crawlers and serves them optimized content, without touching your human-facing page. [4] $15M Series A, July 2025. [6] Starter $250 to $300/mo, Growth $417 to $500/mo. [1]
The done-for-you GEO audit
Noetio is a productized audit-and-fix service. We run a structured audit across ChatGPT, Perplexity, and Gemini, plus Google AI Overviews eligibility checks, and deliver a prioritized fix list with effort ratings in 5 business days. Implementation tiers execute the fixes: schema, content assets, citation PR, off-domain work.
Feature comparison
| Scrunch AI | Noetio | |
|---|---|---|
| Product type | AI visibility platform + Agent Experience Platform (AXP) | Done-for-you GEO audit & implementation |
| Pricing | $250 to $417/mo annual ($300 to $500 monthly); Enterprise custom | €497 founding (one-time) |
| Engines | 6 families: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode + AIO, Meta [3] | ChatGPT, Perplexity, Gemini + AI Overviews eligibility checks |
| Starter plan quota | 350 custom + 1,000 industry prompts, 5 page audits | Full site audit included, no prompt caps |
| Execution | AXP serves AI-optimized content to bots at the edge; human-facing page unchanged | Human-reviewed content, schema, and citation work, on-site and off |
| Citation PR / off-domain | Not offered | Included in Implementation Sprint & Retainer |
| Security certification | Company-level SOC2 Type II, public trust center [8] | N/A, not applicable to an audit service |
| SSO | SAML/OIDC, Enterprise-only [9] | N/A |
| Ownership | Acquired by Sitecore Jun 2026; standalone pricing/roadmap not yet public | Independent, founder-operated |
| Free trial | 7-day free trial, Starter only [10] | Free 60-second visibility scan, no email |
| Target buyer | Enterprise marketing + CMS teams, 500+ brands and agencies [7] | Mid-market teams without in-house GEO capacity |
Scrunch AI pricing and product details sourced from scrunch.com and the Sitecore press release as of July 2026. Scrunch AI is trademarked by its respective owner. Noetio is not affiliated with Scrunch AI or Sitecore.
Where Scrunch stops and Noetio starts
Scrunch AI, since its June 2026 acquisition by Sitecore, pairs monitoring with a genuinely different capability: an edge layer that serves AI crawlers optimized content in real time. It is real infrastructure for teams with a platform to configure. What it doesn't touch is everything off your domain, and standalone pricing post-acquisition isn't public yet. For teams who want the work done, not the platform run:
AXP fixes what bots see
Scrunch's Agent Experience Platform detects AI crawlers and serves them optimized content at the edge. [4] Your actual page, and everything off it, stays untouched.
Acquired June 2026, terms undisclosed
Sitecore acquired Scrunch on June 3, 2026, for an undisclosed sum. [5] No public statement yet on standalone pricing or roadmap after the integration.
Coverage caps scale with price
Starter's 350 custom prompts and 5 page audits are thin for a real multi-market brand. [2] Growth roughly doubles both at $417 to $500/mo. [1]
Nothing off your own domain
Neither tier touches press, community threads, or entity work outside Scrunch's edge layer. The 97% of citations living off-site stay unaddressed.
Choose based on your situation
You need AI-optimized content served directly to AI crawlers via an edge layer, without touching your human-facing site
ScrunchYou need company-level SOC2 Type II documentation today, with a public trust center, for procurement
ScrunchYou want the audit and the fix list delivered, not a platform to configure
NoetioYou need work that happens off your own domain: press, communities, entity and Wikidata
NoetioYou want pricing and roadmap certainty rather than betting on a post-acquisition integration
NoetioCommon questions
Is Noetio a Scrunch AI alternative?
For most teams, yes. Scrunch is an edge platform: it detects AI crawlers and serves them optimized content, on top of monitoring. Noetio audits your visibility everywhere, on-site and off, and ranks what to fix. Want a platform to run? Scrunch. Want the work done? Us.
Can I use both Scrunch and Noetio?
In theory. Scrunch's edge layer and monitoring run continuously once configured; Noetio's audit is a one-time diagnostic plus optional execution. Post-acquisition by Sitecore, standalone pricing and roadmap aren't public yet, which makes timing a combined stack harder to plan right now.
How does Scrunch's pricing actually compare?
Starter is $250/mo annual ($300 monthly) for 350 custom prompts and 5 page audits; Growth is $417/mo annual ($500 monthly) for 700 prompts and 10 audits. Enterprise is custom. Noetio's Discovery Audit is €497 one time, no seat or prompt caps.
What does Scrunch do that Noetio doesn't?
Serve AI-optimized content directly to AI crawlers at the edge, across 6 engine families including Meta, with company-level SOC2 Type II and a public trust center. That is real infrastructure for teams who want a platform, not a project.
What do we do that Scrunch doesn't?
Work the 97% of citations living off your domain: press, community threads, entity and Wikidata work. Scrunch's AXP only changes what bots see on pages you already own. We also publish our sampling methodology, unusual for a platform.
Sources
Every competitor claim on this page links to the primary source it was checked against, with the date we checked. If a vendor changes pricing or features, tell us and we will re verify.
- Pricing tiers: Starter $250/mo billed annually ($300 monthly), Growth $417/mo billed annually ($500 monthly), Enterprise custom; annual discount 17%. scrunch.com/pricing (checked Jul 16, 2026)
- Starter includes 3 users, 350 custom + 1,000 industry prompts, 3 personas, 5 page audits; Growth includes 5 users, 700 + 2,500 prompts, 5 personas, 10 audits. scrunch.com/pricing (checked Jul 16, 2026)
- Covers 6 engine families: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode plus AI Overviews, and Meta. scrunch.com/pricing (checked Jul 16, 2026)
- Execution runs through the Agent Experience Platform (AXP): it detects AI user agents and serves them AI-optimized content, without changing the human-facing page. scrunch.com/faqs: what products does Scrunch offer (checked Jul 16, 2026)
- Scrunch was acquired by Sitecore, announced June 3, 2026; deal terms were not disclosed. sitecore.com press release (checked Jul 16, 2026)
- $15M Series A closed July 2025, led by Decibel; $19M total raised pre-acquisition. prnewswire.com: Scrunch AI Series A (checked Jul 16, 2026)
- Sitecore's acquisition release describes Scrunch as serving 500+ brands and agencies. sitecore.com press release (checked Jul 16, 2026)
- Scrunch holds a company-level SOC2 Type II report, viewable on a public, no-login Trust Center. scrunch.com/faqs: SOC2 Type II compliance (checked Jul 16, 2026)
- SAML/OIDC SSO is listed as an Enterprise-tier feature. scrunch.com/pricing (checked Jul 16, 2026)
- 7-day free trial available on the Starter plan, no card required. scrunch.com/pricing (checked Jul 16, 2026)
Get a full GEO audit and fix list for less than one month of Scrunch Growth.
Start with the free visibility check: 10 buyer-intent queries across ChatGPT and Perplexity, your current AI Visibility Score, and the competitor gap. No card required.