How to get my ecommerce brand recommended by Microsoft Copilot?
To have your ecommerce brand recommended by Microsoft Copilot, optimize your Bing Shopping campaigns and ensure your website is indexed by Bing. Microsoft Copilot uses Bing's search capabilities to enhance its recommendations.
“Product ads from a Microsoft Shopping campaign include details about the product, an image, and optional promotional text.”
We tested this question. We asked AI engines this exact question 2 times in 2026-07: not one answer cited a specific source — the engines improvised from general knowledge. Checked 2026-07-14 across OpenAI (ChatGPT web search).
Understanding Microsoft Copilot's Recommendation Mechanism
Microsoft Copilot leverages Bing's search engine to enhance its recommendations. It generates a query based on user prompts and retrieves relevant search results from Bing. Therefore, ensuring your ecommerce brand is well-represented on Bing is important.
Optimize Your Bing Shopping Campaigns
Bing Shopping campaigns are essential for ecommerce brands looking to enhance visibility on Microsoft Copilot. These campaigns allow you to advertise products from your Microsoft Merchant Center store, complete with product details, images, and promotional text.
- •Set up a Microsoft Merchant Center store.
- •Create detailed product ads with images and promotional text.
- •Utilize the Bulk Service for efficient management of ad groups.
Ensuring Your Website is Indexed by Bing
For Copilot to recommend your brand, your website must be indexed by Bing. Utilize tools like Bing Webmaster to submit your sitemap and monitor indexing status. Regularly update your content to maintain relevance and visibility.
- •Submit your sitemap to Bing Webmaster Tools.
- •Monitor indexing status regularly.
- •Update your content to keep it relevant.
Leveraging Public Website as a Knowledge Source
Adding your website as a knowledge source in Microsoft Copilot Studio can enhance its ability to pull relevant information during recommendations. This involves adding public websites to the knowledge base, aiding in generative orchestration.
- •Access Microsoft Copilot Studio.
- •Add your public website as a knowledge source.
- •Provide detailed descriptions to enhance content retrieval.
Realistic Expectations and Timeline
While optimizing your ecommerce brand for Microsoft Copilot can boost visibility, it is not an overnight process. Typically, new pages take about 7 days to start receiving citations. Consistent updates and optimization are key to maintaining and improving recommendations.
- •Expect initial results in about 7 days.
- •Continually update and optimize your content.
- •Monitor performance and adjust strategies as needed.
Common questions
What are Bing Shopping campaigns?
Bing Shopping campaigns are advertising campaigns that allow ecommerce brands to display product ads through Microsoft's Merchant Center. These ads include product details, images, and optional promotional text.
How does Microsoft Copilot use Bing for recommendations?
Microsoft Copilot sends a short query to Bing based on user prompts. The search results are then used to enhance responses with relevant content from the web.
How can I ensure my ecommerce website is indexed on Bing?
Use Bing Webmaster Tools to submit your sitemap and monitor indexing status. Regularly update your content to maintain relevance and visibility on Bing.
What is the importance of adding a website as a knowledge source in Microsoft Copilot Studio?
Adding your website as a knowledge source allows Microsoft Copilot to pull relevant information more effectively, enhancing the accuracy and usefulness of its recommendations.
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