Fix categories.
Every audit finding belongs to one of these classes. The audit ranks the specific instances for your domain by impact against effort; the sample audit shows real examples of each.
AI crawler access
Whether GPTBot, PerplexityBot, Google-Extended and OAI-SearchBot can fetch your pages at all: robots.txt rules, WAF blocks, JS-only rendering.
An engine that cannot read a page cannot cite it. This is the most common and cheapest class of finding.
typical effort: minutes to hours
Bing indexation + IndexNow
Bing Webmaster verification, index coverage, and IndexNow push so new pages land in the index fast.
ChatGPT's web answers retrieve from Bing's index. Pages missing there are invisible to it regardless of quality.
typical effort: 1 to 2 hours
Structured data
Organization, Product, FAQ and Article schema in JSON-LD, valid and matching the visible copy.
Schema is the machine-readable statement of who you are and what you sell. Engines lean on it when deciding what a page asserts.
typical effort: hours
Entity clarity
Wikidata entries, sameAs links, consistent naming so engines resolve your brand to one entity instead of confusing it with similarly named companies.
Engines answer about entities, not URLs. Ambiguous entities inherit other companies' facts, and hallucinations follow.
typical effort: hours to days
Factual accuracy surface
The pages engines quote facts from: pricing, founding dates, feature lists. Stale promo prices and undated claims get repeated to buyers verbatim.
Most hallucinations we log are not invented; they are outdated truths still published somewhere you forgot.
typical effort: hours
Citation footprint
Presence in the third-party sources engines actually read for your category: review sites, vertical publications, Reddit threads, comparison posts.
Engines cite sources, not brands. If the sources that dominate your category's answers never mention you, you do not exist there.
typical effort: days to weeks
Content extractability
Whether your pages answer questions in a liftable form: direct answers near headings, FAQ blocks, tables instead of marketing prose.
Engines quote the passage that answers the prompt. Pages that bury the answer lose the citation to a page that states it plainly.
typical effort: hours per page